OFFBEAT

From studio calm to digital clarity

A grounded, soulful brand gets a website to match

Nicole had already built something special.
Offbeat wasn’t just a studio—it was a space. A feeling.
Quietly confident. Minimal, but warm. A place where clients felt seen, safe, and beautifully cared for.

But her online presence?
It didn’t quite hold the same energy.

She came to Unary with a vision:
A website that didn’t just look good—but felt like her.
A space that could evolve, scale, and eventually stand as its own arm of the business.

She already had a beautiful shoot under her belt— strong light, images that said a lot by saying very little. That gave us something to anchor into. A starting point that felt true.

We didn’t drag it out.
We got aligned, prepped, and hit the ground running.
Two weeks later, Offbeat had a digital home that felt just right.

What We Created:

• A minimal, elegant site built to grow with her business

• A mega-home page designed to reflect the studio’s calm, confident energy

• Clear structure that can expand as new offerings emerge

• Seamless integration with booking and services

This wasn’t just a website.
It was about coherence. Confidence.
A way for Nicole to meet her clients online with the same ease she brings in-person.

Unary does intentional.
And Offbeat? It’s the kind of brand that doesn’t need to shout to be heard.

Now, it finally has a space that speaks in the same tone Nicole has always moved in:
Still. Clear. Unmistakably her.

Want to build something that feels like you?
We’re here when you’re ready.