Unary is a boutique branding and marketing studio working with clients across Australia — from Sydney and Melbourne to Griffith, Yenda, New York and Marrakech.

We say boutique because we mean it. We take a hands-on, personal approach to every project. No bloated creative teams, no handoffs. Just smart, focused work led by someone who’s deeply invested in your brand from day one.

Unary was founded by Nehma Vitols, an award-winning designer and strategist with over a decade of experience spanning luxury fashion, enterprise tech, automotive, and sport. (Yes — even the Wallabies.) Past work includes brands like Accenture, Nissan, Suzuki and a whole lot of ambitious founders doing interesting things in between.

What sets Unary apart is access and intimacy. When you work with us, you work directly with Nehma — your strategist, creative lead, and digital architect in one. We approach every project with the mindset that your business is our business. That means strategy is clear, creativity is deliberate, and the tech behind it all works hard — just like you do.

We don’t just design brands or launch websites. We build high-performance digital products and experiences that connect with your audience and move the needle. Whether it’s user flows, UX design, eCommerce, content systems or full-service digital strategy — every part of the puzzle is considered, sharp, and story-led.

If you’re looking to elevate your brand, untangle your tech, or simplify your digital experience, Unary is ready to get to work.