SEO IN 2025: IF YOU’VE DONE IT BEFORE, IT’S TIME TO DO IT AGAIN

If you’ve invested in SEO before, it’s time to do it again. The digital landscape is evolving fast, and what worked a year ago won’t necessarily keep you on top today. Take Unary, for example—when I launched the site, it ranked at the top, but now a certain university has taken my spot. SEO is changing, with AI-driven search, zero-click results, and evolving ranking factors reshaping the game. In this blog, we break down what’s different in 2025 and what you need to do to stay ahead.